Industry Placement

30 credits
placement can be until april 16th


Report (40%)
-academic written report
-7 pages conclusion
-company profile- structural, editorial, who they are competing against
-customers, marketing
-creative company not have a structured business
-find out who has those business skills
-the publicity
-how the development works
-can their expand their range, family, couple, mother&daugther
-be aware of why they do that, the different ranges
-how many different avenue
-heard of people be have no money
-what you want from industry
-make own decision
-conform where you want to be
-if not sure do more then one placement
-product garment as well as the surface
-how do they do it Cut making and trim (CMT)
-is it product aboard, how long does it take
-if needed to go aboard  and how long it would take
-production a number of garments, if sale well order more merchandises
-who you are working for
-do they have PR meeting, how do they communicate with everyone
-how they treat every other
-might have no money to expand
-plan ahead with cashflow
-leaving university without placement and business skills
-do shops buy the garments
-the costing , timing
-who will be interviewing you
-cost of material, lines being sold, quantity, geography how it might effect
-emailing aboard, getting samples back quickly
-recommendation for future of company

-designing -one week, some time no line-up
-final only seen few hours before catwalk when fabrics are later
-10am to 5pm took work home communicating be phone, long hours
-reason why you want to work at that company
-using CAD, illustrator put skills on resume

-6 weeks full-time
-get interviews done before Christmas

Diary/ Journal (40%)

-duties and responsibilities
-on-going blog upload images upload information
-how you feel about the intern
-thing that backs-up your experiences

Presentation (15%)
-when you come back
-your evaluation of your intern
-did it extend your knowledge
-did you like it? hate it?
-you thoughts

Marketing Environment
-SWOT analysis (strength (internal), weakness(internal), opportunities(external), threats(external))
maybe their support, competitors, overtaking, over shadowing
-PEST analysis (Political factors, economic factors, socio-cultural factors, Technological factors (do by hand or mass production))
- different customers
-which other designer are they next to
-how the world is using the design and designer overseas designing the different body shape and the use of colors  skin-tone, careful of colors, the customer base

Political/legal
-monopolies legislation
-environmental protection laws
-taxation policy
-employment laws
-government
-employment laws

economic factors
-inflation
-employment
-disposable income
-business cycles
-energy availability and cost
-others
-aware what you are doing, cost

sociocultural factors
-demographics
-distribution of income
-social mobility
-lifestyle changes (north sale more coats because it's colder)(holiday, exercise)
-consumerism
-levels of education (more educated buys expensive)
-others

Technological
-new discoveries and innovations
-speed of technological transfer
-rate of obsolescence
-internet
-information technology
-others?
-can your design out source somewhere else

look at some marketing books
the limitations of what they can do